Subversive Kitchen

American Advertising Cookbooks
Bananas in Ham with Cheese Sauce? Meat Salad made of ground bologna and gelatin? Spend any time on the internet, and you’re bound to come across gross recipes from the past. How did anyone with a single taste bud in their mouth come up with this stuff?
American Advertising Cookbooks: How Corporations Taught Us to Love Spam®, Bananas, and Jell-O® is a deeply researched and entertaining survey of American food history; connecting cultural, social, and geopolitical events. Author Christina Ward (Preservation: The Art & Science of Canning, Fermentation, and Dehydration, Process, 2017) uses her vast collection of cookbooks to tell the fascinating and often infuriating story of corporate greed and advertising and the manipulation of American cuisine.
Academic researchers have published histories of American food and politics, but Ward brings all these elements together to tell the larger story of why we eat what we do. Though easy to mock, once you learn the real history, you will never look at Jell-O® the same way again! American Advertising Cookbooks, How Corporations Taught Us To Love Bananas, Spam®, and Jell-O® features full-color images and essays uncovering the origins of favorite foods.
Christina is a featured contributor to Serious Eats, Edible Milwaukee, The Milwaukee Journal/Sentinel, Remedy Quarterly, and Runcible Spoon magazines. Christina, despite klutziness, is often found in classrooms and community kitchens with sharp knives, spilling vinegar into unsuspecting handbags while wildly gesticulating as she teaches folks how to make perfect pickles. She is a featured guest food expert on Fox6 News Real Milwaukee and public radio stations across the United States.
Christina can trace her Wisconsin roots to the early 1800s. She prides herself on having a hungry mind interested in learning about people, the foods they eat, and the stories that arise from that convergence.
$29.95

Hardcore Vegetarian
Hardcore Vegetarian is a celebration of food and love for everyone!
Hardcore Vegetarian is a journey into vegetarianism led by someone who fell into it inadvertently and is happily still learning as she goes. As a passionate home cook, Flanagan became what she describes as a “lazy vegetarian” while figuring out how to cook for herself and her vegetarian husband, musician Harley Flanagan. It is a narrative guide for the vegetarian-curious, for home cooks who want to explore vegetarianism and introduce plant-based recipes into their households. It explores the meaning of food in our lives, how we interact with it, and how our relationship to it evolves as over time. Included are short personal accounts, as Flanagan engages readers as she gently and humorously shares her own learning curve, along with road-tested, beloved, and delicious recipes. Hardcore Vegetarian brings readers along for the successes and sometimes failures as Flanagan overhauls her kitchen and recipes from meaty to beety. She shares tips and insights from the people who taught her how to cook for the people she loves. Hardcore Vegetarian is organized into easily digestible sections that cover every meal and includes a guide to vegetarian pantry essentials. As she writes, “Food is a primordial expression of love,” and there is nothing more Hardcore than love.
$28.95

Holy Food
Does God have a recipe?
“Holy Food is a titanic feat of research and a fascinating exploration of American faith and culinary rites. Christina Ward is the perfect guide – generous, wise, and ecumenical.” — Adam Chandler, author of Drive-Thru Dreams
“Holy Food doesn’t just trace the influence that preachers, gurus, and cult leaders have had on American cuisine. It offers a unique look at the ways spirituality—whether in the form of fringe cults or major religions—has shaped our culture. Christina Ward has gone spelunking into some very odd corners of American history to unearth this fascinating collection of stories and recipes.” — Jonathan Kauffmann, author of Hippie Food: How Back-to-the-Landers, Longhairs, and Revolutionaries Changed the Way We Eat
“An engaging book that shares everything from little-known facts to illuminating profiles of historical figures. Best of all, Ward shares recipes from historic religious communities, updated to reflect modern cooking technology. A must-have for food historians, religious historians, or just the curious and hungry folks in your life. ” — Dr. Julia Skinner, author of Our Fermented Lives
Independent food historian Christina Ward’s highly anticipated Holy Food explores the influence of mainstream to fringe religious beliefs on modern American food culture. Author Christina Ward unravels the numerous ways religious beliefs intersect with politics and economics and, of course, food to tell a different story of America. It’s the story of true believers and charlatans, of idealists and visionaries, and of the everyday people who followed them—often at their peril. Holy Food explains how faith pioneers used societal woes and cultural trends to create new pathways of belief and reveals the interconnectivity between sects and their leaders.
Religious beliefs have been the source of food “rules” since Pythagoras told his followers not to eat beans (they contain souls), Kosher and Halal rules forbade the shrimp cocktail (shellfish are scavengers, or maybe G-d just said “no”). A long-ago Pope forbade Catholics from eating meat on Fridays (fasting to atone for committed sins). Rules about eating are present in nearly every American belief, from high-control groups that ban everything except air to the infamous strawberry shortcake that sated visitors to the Oneida Community in the late 1800s. In America, where the freedom to worship the god of your choice and sometimes of your own making, embraced old traditions and invented new ones.
Holy Food looks at how the explosion of religious movements since the Great Awakenings (the nationwide religious revivals in the 1730s-40s and 1795-1835) birthed a cottage industry of food fads that gained mainstream acceptance. And at the obscure sects and communities of the 20th Century who dabbled in vague spirituality that used food to both entice and control followers. Ward skillfully navigates between academic studies, interviews, cookbooks, and religious texts to make sharp observations with new insights into American history in this highly readable journey through the American kitchen.
Holy Food features over 75 recipes from religious and communal groups tested and updated for modern cooks. Also includes over 100 historic black-and-white images.
$32.95

Power of the Seed
This unique instructional guide provides information unseen in any other book about natural oils for health and beauty.
Whether you are a natural skin care professional, a DIY fan, or new to the ways of making one’s own skincare products, Power of the Seed will guide you along the way.
Beginners can start with easy-to-follow recipes, while the adept have easy access to the most detailed information currently available anywhere.
Find oils by:
- Use
- Applications
- Source
- Fatty acid composition
- SAP values
- Botanical families, and more…
Power of the Seed gathers comprehensive information on oils in one place, making it a complete reference.
Author Susan M. Parker is the owner and founder of Solum & Herbe, a skincare company that uses a wide range of natural oils to create nourishing, natural personal care products.
This is the newest title from Process Media’s popular Self-Reliance Series that presents important DIY information in a visually enhanced easy-to-read and understand manner.

$19.95

Preservation
More than a cookbook, Preservation The Art and Science of Canning, Fermentation and Dehydration demystifies the scientific concepts that inform the methods of food preservation in an easy to understand way. Taking Julia Child as her inspiration, certified Master Food Preserver Christina Ward has collected and translated both the scientific and experiential information that has long been the sole domain of academic scientists and elite chefs.
Fueled by her mission to correct online misinformation and scientifically outdated materials, Ward guides readers through a comprehensive survey of the methods that will ensure your preservation projects are safe and delicious. Included are highly adaptable recipes that demonstrate every method and technique of preservation.
Forward by Nancy Singleton Hachisu, an expert in Japanese food traditions. Her second book, Preserving the Japanese Way, was nominated for the 2016 James Beard Award in the International Cookbook category. For fans of Alton Brown, Kenji Alt-Lopez, and Harold McGee, Preservation The Art and Science of Canning, Fermentation and Dehydration is the guide you never knew you needed. You’ll never look at a jar of strawberry jam the same way.
Chapters include information on freezing, pressure canning, hot-water bath and atmospheric canning, dehydration, fermentation, smoking, and curing. Also included are a detailed source guide and recommendations.
Christina Ward teaches notoriously raucous preservation classes and serves as a volunteer mentor to urban farmers, small-scale food producers, and question answerer for people all over the country trying to save their pickles from disaster. Her love of teaching is evident on every page as complicated scientific concepts are simplified and explained with precision and humor.
$24.95

Raw Magic
There are some foods that have the power to change your life. There are certain foods that when you eat them, your body is in heaven, your cells start singing, your mind becomes ecstatic. “Yes,” they cry in unison, “Yes, these are the foods that I have been waiting for. These are the foods that I have been craving, that my body has been missing my whole life.”
Sometimes, it is a particular nutrient you have been lacking. But more often with these foods it is their synergistic properties. They have a magical energy that comes not only from the synergy of their nutritional composition but from the way they are grown, the lands they are from, their history. Many of them are sacred plants in their countries of origin.
What distinguishes Raw Magic from other raw food books is its emphasis on remarkable raw superfoods that can now be accessed at natural food stores and online. It’s new, it’s magic.
Kate Magic is one of the world’s best-loved raw food and superfoods experts. She is the creative director of Raw Living, Europe’s largest online raw and superfoods store and author of the UK’s best-selling raw foods book, Eat Smart, Eat Raw.
“Kate is the perfect advocate for the living foods diet as she quite literally glows and you will say, ‘give me some of what she’s on!’ Whether you become a 100% raw advocate or simply add some of these dishes to your diet you will quickly feel the benefits. — Boy George
$22.95
